2K Games - Civilization: Beyond Earth - Rising Tide

Campaign / HTML5 / Animation / Rich Media

Europe + Australia wide digital advertising campaign for pre-launch and launch phase of Civilization: Beyond Earth - Rising Tide. The challenge was to create a campaign that ignited interest across Europe and support 2K Games achieve their sales forecasts at retail.

The digital campaign included HTML5 format rich media banners, homepage takeovers. Multiple language versions and formats were produced for each territory.

I designed and set the style of the initial suite of banners, which were approved by the European marketing team of 2K Games. I then worked with and directed other designers in order to create the final suite of deliverables.

The campaign covered multiple territories and formats.

MPU HTML5 format build in progress - Adobe Edge.

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