I helped conceptualise and produce the European launch campaign for Warner Bros video game release - LEGO Star Wars. The challenge was to create a campaign that ignited interest across Europe and support Warner Bros to achieve their sales forecasts at retail, while also establishing the LEGO Star Wars brand as a AAA stand alone product.
I worked in a team creating campaign concepts that would span all types of media throughout the duration of the pre-launch phase of the game. Then later the design and development of HTML5 digital banner ad's and Point of sale materials promoting the pre-order and launch phases of the game release.